I have launched a separate business to provide Public Relations services to car manufacturers and other firms in the motor industry. Acting as a freelance consultant, current clients include Honda and insurance firm Swinton.

Honda:  My role is to work exclusively with a group of 20 franchised main dealers in the London region. The initiative is aimed at securing better media coverage for them in their local area, using a mix of templated and bespoke press releases.

Swinton: The Manchester-based insurer has several brands, including Swinton Specialist which offers annual cover to owners of high performance, imported, tuned and modified cars.  Using my extensive knowledge of the UK motoring scene, the brief is to help promote the company to find new customers.